The
global market for baby diapers is expected to rise by 46.6% from 2011
and reach a market size worth USD 52.2 billion in 2017. The baby
diaper market is estimated at USD 35.6 billion in 2011, and expected
to grow at a CAGR of 6.6% from 2011 to 2017.
EMEA
(Europe, Middle East and Africa) holds the largest market share at
33% and is closely followed by Asia Pacific, which accounts for 30%
of the global baby diaper market. The North America market due to
market saturation and intense competition is growing at a slower rate
as compared to other regions. A similar situation is observed in
Western regions of Europe.
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The
global baby diapers market is driven by rising birth rate and
increased hygiene awareness across developing economies. Factors such
as rising disposable income and changing consumer preferences, along
with other demographic patterns too has further accelerated the
growth of the baby diapers market in developing markets such as BRICS
nations and MEA. The global baby diapers market is projected to grow
at a healthy CAGR of 6.6% from 2011 to 2017, and reach a market value
of USD 52.2 billion in 2017. The rise of USD 16.6 billion from that
in 2011 is largely attributed to fast growth exhibited by Asia
Pacific and Latin America. The Asia Pacific baby diaper market is
growing the fastest among all regions, and is projected to grow at a
CAGR of 8.4% from 2011 to 2017.
The
high growth in these regions has attracted the attention of global
players, who are quickly expanding their operations to such high
potential avenues. Regions with high baby population such as India,
China and countries in MEA (Middle East & Africa) are of
significant interest for these large global baby diaper players.
The
key baby diapers product segments analyzed in this reportinclude
cloth diapers, swim pants, disposable diapers and training nappy. The
report further provides cross sectional analysis of these baby diaper
product segments across various geographic regions such asEurope,
North America, Asia Pacific and Latin America. For strategic purpose,
analysis of India, China and Mexico too is included in the report.
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To
provide stakeholders with in-depth analysis, the disposable baby
diaper segment, which holds about 66% market share, is further
segmented into super absorbent, regular, and ultra absorbent. Super
absorbent diapers are the largest segment of disposable diapers. The
biodegradable diaper segment is showing promising growth due to
higher adoption in relatively saturated and environmental sensitive
markets such as North America and Western Europe. Likewise, the cloth
diaper market is categorized into segments such as flat, fitted,
pre-folds, and all-in-ones. Pre-folds are the largest cloth diaper
segment with the fastest growth rate.
Key
market players, in order to sustain their growth and retain
competitive advantage are investing more on research and development
work, which has seen introduction of new products in the market.
Bio-degradable baby diapers are one such example of new and
innovative products introduced in the market. A similar trend was
observed when training nappy and swim pants were introduced in the
baby diaper market.
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all Press Releases:
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Apart
from investing on R&D, many other strategies are being followed
by key players to retain their market leadership and further
reinforce their market presence. Baby care market dynamics in terms
of leading players too is included in the report. Competitive
strategies and financial position of key players such as P&G
(Procter and Gamble), SCA Hygiene, K-C (Kimberly Clark), Kao
Corporation, Hengan and Unicharm, too is analyzed.
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all Article :
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The
global baby diaper market report covers all the major product
segments and provides in-depth analysis, alongwith historical data
and statistically refined forecast for the segments covered. The
study presents a comprehensive assessment of the stakeholder
strategies and winning imperatives for them by segmenting the global
baby diapers market on various aspects and geography.
By
Diaper Type
Cloth
Diapers
Flat
Fitted
Pre-Fold
All-in-One
Others
Disposable
Diapers
Ultra-Absorbent Diapers
Super-Absorbent Diapers
Regular
Diapers
Biodegradable Diapers
Training
Nappy
Swim
Pants
By
Geography
North
America
Europe,
Middle East and Africa (EMEA)
Asia
Pacific
Latin
America
The
in-depth research and high level analysis will allow diaper
manufacturers, lawmakers, large retailers, and research and
development agencies to make informed decisions about various baby
diapers manufacturing and designing, marketing and growth strategies
to gain competitive advantage.
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all Consumer Goods Market
Reports
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