The
facial care market in Asia-Pacific is expected to reach USD 39.75
billion by 2019, growing at a CAGR of 6.9% from 2013 to 2019. China
facial care market is in a commanding position owing to the huge
population size which directly affects the consumption demand.
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Asia Pacific Facial Care Market Report with Full TOC at
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The
Asia-Pacific facial care market is primarily driven by factors such
as growing popularity of multi-functional products. Women's obsession
for fairness is a major contributor to the demand for the facial care
product in the region, and thus making them the biggest consumer
group. The widening of distribution network, specifically retail
stores and online retail websites, is bolstering the growth of this
market. Currently, many companies such as Hindustan Unilever, The
Procter and Gamble Company, and L'Oreal Inc., are focusing on direct
sale management to create a powerful sales network, especially in the
fast growing markets, across emerging countries of Asia-Pacific.
Countries such as China, India, Japan and South Korea, are center for
most of the new product launches and business ventures. Factors such
as the introduction of new product segments, especially for men
consumer group, and trend of online retailing are opening new
potential opportunities for the Asia-Pacific facial care market to
grow.
Skin
whitening/lightening and anti-ageing creams dominated the demand in
the Asia-Pacific facial care market in 2012, with revenue share of
35.7%, followed by facial creams, face wash and other categories.
Demand for these products has seen recognizable increase as a result
of various advertising and marketing activities adopted by the
manufacturers in the region. These products are further expected to
dominate the Asia-Pacific facial care market in the coming years as
well.
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Article of Facial Care Market
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In
terms of demand contributed by different consumer groups, men's
segment is expected to be the fastest growing segment during the
forecast period due to men's changing attitude towards these
products. A social consumer behavior shift towards acceptability of
men grooming and personal care products has helped latent demand for
men facial care products to evolve in recent years. In terms of
retail distribution, store based retailing has emerged as the largest
revenue generating channel as compared to non-store based retailing.
Store based retailing is expected to maintain its leading position
throughout the forecast period from 2013 to 2019 due to fast
expansion of store networks by leading retail chains.
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China
and Japan together dominated the Asia-Pacific facial care market, and
accounted for 80% of market revenue share in 2012. This dominance is
driven by huge consumption and demand for new and premium product
launches and widening distribution channels. India is expected to be
the fastest growing country in coming years fueled by the growing
population and the increasing demand for fairer skin among both men
and women in India. In this report, each regional segment is also
analyzed by product type, consumer group and retail distribution
segment in terms of revenue (USD million) for period 2011 to 2019.
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The
market is highly competitive and fragmented, with many players
occupying similar or close market shares. Key players in the region
include companies such as The Procter and Gamble Company, Estee
Lauder Company Ltd., Johnson and Johnson Ltd., Kose Corporation, Kao
Corporation, L'Oreal S.A, Unilever Ltd., and Shiseido Co. Ltd., among
others. However, at the country/national level they face intense
competition from domestic brands.
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all Article :
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The
report segments the Asia-Pacific facial care market into following
sub-segments:
By
Product
Skin
whitening/ lightening and anti aging creams
Facial
creams
Face
wash
Cleansing
wipes
Serums
and masks
Others
(fade creams, pore strips and toners)
By
Consumer Group
Men
Women
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Consumer Goods Market Research Reports @
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